Content marketing helps to get your brand and product in front of potential customers and clients. It’s about attracting people to your website by providing useful, interesting and relevant information.
While SEO and social media can help bring people to your website, they’ll quickly leave again if there’s nothing to engage them when they visit. That’s where content marketing comes in – ensuring that when users visit your website, they find useful and valuable information that creates a positive impression and encourages them to purchase. Maybe not immediately, but at some point in the future.
The theory behind this is called “selective consumption”: people increasingly choose when and where they wish to interact with brands, rather than simply reacting to generic sales messages. It’s essential to make sure that your content is there when people are looking for it. Customers not only need to be able to find you easily, but also for the right reasons.
It needs to be done right, though. Bombarding people with the wrong kind of messages or irrelevant information simply turns them off your brand. You need to find out what kind of information potential consumers are most likely to react positively too, and then deliver it.
Your clients and customers value good quality content – and so do we. From blog posts and white papers to eBooks and video scripts, our copywriters are highly experienced in producing high quality business and commercial content for some of the UK’s largest organisations, ensuring we have the expertise and experience to deliver the best results for your marketing spend.