Branding and tone-of-voice copywriting

Successful branding can be the difference between success and failure in the business world. But there’s more to a successful brand than a new logo and corporate identity.

You need to define key marketing messages to communicate your products and services to your target audience in a particular way. The words you use, and just as importantly, the way you use them, need to support your brand and communicate your messages in a way that is engaging and natural.

At Wordsworks we can ensure that every piece of written material produced by your organisation supports its brand messages, rather than conflicts with them.

If you don’t already have a brand style guide, we can translate your ethos and values into a verbal branding and practical tone of voice.

Or, if you already have a tone of voice and a style guide, we can work with you to roll it out across new or existing material – from a single flyer or case study to a whole website or suite of corporate literature.

Take a look at some of our case studies to see how we can add value to your projects through professional branding and tone of voice copywriting.