writing workshops

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How to write a headline that grabs attention

2017-12-02T18:43:53+00:00Writing tips|

We were doing one of our writing workshops in London earlier this month. One of the most illuminating exercises we do is headline appraisal. May sound dull, but it's actually good fun. We take a bunch of headlines from local, national and trade press, and discuss what makes some of them work and why some of them just leave us cold.