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How to write a headline that grabs attention

2017-12-02T18:43:53+00:00Writing tips|

We were doing one of our writing workshops in London earlier this month. One of the most illuminating exercises we do is headline appraisal. May sound dull, but it's actually good fun. We take a bunch of headlines from local, national and trade press, and discuss what makes some of them work and why some of them just leave us cold.

Free cash! And maybe a flying pig?

2017-12-02T18:43:57+00:00General musings|

You have just landed on earth from another galaxy. (Come on, role play.) Your ship’s pre-programmed navigation coordinates meant you should have touched down in Washington, the capital of the planet. But instead you are standing on a high street somewhere in England. In front of you is a primitive digital device set into a [...]