One of the key purposes of business writing is to write in a way that reinforces your brand. It's also one of the main areas where much business writing often fails. If your brand is about dynamism, energy and modern thinking, your writing needs to support that. So that means using appropriate language, tone and structure.
Some of the most effective tools for clearer business writing are so obvious we tend to overlook them. Take bullet points, the unsung heroes of the print world.
The business world is not renowned for the crispness of its copywriting, but there are some simple techniques we can learn to sharpen up both our own business writing and other people’s.