We were doing one of our writing workshops in London earlier this month. One of the most illuminating exercises we do is headline appraisal. May sound dull, but it's actually good fun. We take a bunch of headlines from local, national and trade press, and discuss what makes some of them work and why some of them just leave us cold.
Hoa Loranger might be our new hero. In a recent post for usability gurus Nielsen Norman, Hoa identified five words that leave most readers cold. And we've added three of our own, too.
Yes, that should have said ’trust’, not tryst. But it was a deliberate error on our part to illustrate a very important point. Which is that it’s very easy to become just a tiny bit too reliant on the computer’s spelling and grammar check feature. The problem is this. The computer only knows how to [...]
The business world is not renowned for the crispness of its copywriting, but there are some simple techniques we can learn to sharpen up both our own business writing and other people’s.
As anyone who spends much time reading American documents or literature will tell you, our crazy cousins across the Atlantic have certain quirks when it comes to writing the mother-tongue...