Project Description

WEX Europe Services web exampleWith more than 75,000 customers and 1.4 million cards in operation, WEX Europe Services is one of the largest fuel card providers in Europe.

Following a decision to relaunch its website to more accurately reflect its strategic direction, we were commissioned to write new copy for its homepage and six major product pages.

By working closely with WEX Europe Services’ senior team, we were able to deliver impactful copy that addressed the concerns of a business audience spread across eight European countries.

Compelling messages were needed for each of the product pages, where the emphasis was on generating applications for specific fuel cards.

Thanks to Wordsworks, WEX Europe Services now benefits from consistently powerful and persuasive copy on its most important web pages.

Visit the WEX Europe Services website.