Project Description

Established in 1843, The Economist is a weekly newspaper printed in six countries each Thursday and available in most of the world’s main cities the following day.

Working with global full-service agency Band Singapore and The Economist, we were tasked with producing a full digital subscription renewal campaign delivered to readers across south-east Asia over a 12-week period.

Our campaign included seven electronic direct mail pieces, appealing to readers’ emotional desires to stay informed and maintain their position among the most informed members of society.

Using The Economist’s famed commitment to plain English, we created a campaign that was well received by the client and, crucially, drove significant subscription renewals.


Visit The Economist website.

View our south-east Asia subscription renewal campaign for The Economist.