As part of a website redesign, Jordan Warrington hired Wordsworks to produce new web copy that accurately conveyed the scope, professionalism and customer focus of the services it offers.
We devised a tone of voice that reflected the quality of Jordan Warrington’s work and the ethos of the team. With a focus on warmth and transparency, our copy was also designed to project a feeling of reassurance to nervous customers ready to invest significant sums in home improvements.
Jordan Warrington was delighted with our finished copy. The company’s new website has already been used to drive new enquiries and repeat business – all powered by our targeted and effective copy.