Baker Tilly – writing support for client comms
We’ve been supporting the Restructuring and Recovery group at national accounting firm Baker Tilly with numerous writing projects over the past few years.
One of them was its annual Pension Scheme Trustee Report. We interviewed a number of Baker Tilly pensions experts to draw out the core findings of the survey, and used these as a framework for turning bland statistics into informative, compelling copy.
We’ve also been working with the marketing team to sharpen up the editorial content of a number of client newsletters and sector briefs, drafting commentary, case studies and insight that showcase the firm’s specialist knowledge.
Sometimes it’s a case of a quick interview with a fee earner, for us to then draft the copy from scratch. Other times a rough draft will be prepared in house for us to further develop, refine and generally prepare for publication.
View the Pensions Trustee Survey