Addleshaw Goddard is a top 20 UK law firm, with over 750 lawyers and UK offices in Manchester, Leeds and London, as well as a growing overseas network.
When it co-hosted an event with the Confederation of British Industry on ‘Green Growth’, it decided to use the occasion to highlight its expertise in the energy sector.
As a long standing collaborator of the firm for more than 10 years, Wordsworks was asked to provide the copywriting for a short brochure. The brochure would be distributed at the event, and also used as a general leave behind for business development purposes.
Working closely with the in-house marketing team, we devised a simple but effective structure for the document, combining insights into the challenges facing the energy sector, with examples of Addleshaws’ track record in helping clients respond to these challenges.
Existing information was limited, so the bulk of the source material came through interviews with a number of partners in the practice, enabling us to get under the skin of the topic and bring it to life with some practical examples of the firm’s expertise in action.
We then drafted the text according to the agreed structure, and the brochure was published with very few changes.