Police Mutual is a not-for-profit financial services organisation. Since 1866, it has worked to improve the financial well-being of its members, who are serving or retired police employees and their families.
Wordsworks was hired to work on several pieces of member-facing communications, including explainer leaflets about guaranteed ISAs and help-to-buy mortgages.
Our task was to distil complex information and present it in a clear, accessible manner while still meeting all regulatory obligations.
By calling on our extensive experience in financial services, we were able to produce effective and compelling leaflets that achieved all of Police Mutual’s objectives.
Police Mutual was delighted with our final copy, and we worked on several more projects for them, including direct mail campaigns.