Piaggio Aerospace is a global leader in business aviation. It designs, develops, manufactures and maintains state-of-the-art aircraft for private operators, governments, and militaries.
Wordsworks was challenged to produce copy for a series of three print adverts promoting Piaggio’s Avanti Evo aircraft to a business audience.
Using Piaggio’s key messaging framework, our copy had to sell the planes to global executives by highlighting the refined luxury and performance available on board.
That sense of elegance and sophistication had to be conveyed in concise copy, meaning every word was deliberately crafted for maximum impact.
Piaggio was delighted with the final adverts, using them in several publications to generate enquiries and leads in a range of markets.