Copywriting for the legal sector
Legal services is one of our core areas of copywriting expertise.
We have considerable experience of copywriting for and about law firms, both as journalists and as professional copywriters. Our senior writer, Gareth Chadwick, started out as a legal journalist, initially editing a legal magazine in London and later as a freelance legal journalist for legal publications such as The Lawyer, Managing Partner, Legal Director, Legal Week and Legal Business. He also wrote for The Times law supplement.
As copywriters, we’ve worked on a wide range of projects for diverse legal clients, from high street firms to barristers’ chambers and global legal brands, including projects for Baker & McKenzie, Reed Smith, Kirkland & Ellis, Addleshaw Goddard, Henderson Chambers, Devereux Chambers, Stephens Scown, Schofield Sweeney, Foot Anstey and The University of Law.
We’ve helped leading law firms and legal services firms with projects including:
This depth of experience in the legal sector means we understand the legal services market, its audiences, its challenges, and its nuances. We appreciate the challenge of getting sophisticated, authoritative messages across to potential clients simply, effectively and accurately. We have the knowledge and experience to be able to communicate sometimes complex legal ideas in clear, plain English. We understand legal jargon – and better still, we understand how to avoid it, with dumbing down.
Fee-earners rarely have the time or inclination to spend time on written material. It’s not efficient for them to spend their time writing content when they could be billing. Or they may find it hard to write in a sufficiently accessible style to engage non-lawyers. At the same time, internal marketing staff are often already stretched, with limited time to devote specifically to copywriting. That’s why it makes more financial and business sense to outsource the writing to the experts, and let your fee-earners and marketing team focus on their core responsibilities.
As a legal services provider, your knowledge is your business. How you communicate that knowledge to your audience is vital. All the more reason to make sure your written material – whether online or in print – aligns with your brand and reinforces your authority and credibility, rather than detracting from it. Wordsworks has the copywriting expertise and legal sector experience to help you do just that.
Get in touch to find out how Wordsworks Copywriting can help you enhance the effectiveness of your written material.
Leek United Building Society
“I’ve worked with Gareth and the Wordsworks team for almost 10 years, across three brands. Their ability to deliver concise, compelling and on-brand copy really sets them apart. Across web copy, customer communications and marketing material, Wordsworks is able to cut through the noise and ensure our message is understood, without losing any important details.”
“We engaged Wordsworks to copywrite and provide Arabic translation for one of the leading banks in the United Arab Emirates during its website migration. With a scope of over 140 web pages and 50,000 words, Wordsworks worked closely with Synechron on mapping out the content delivery processes, ensuring the project stayed on schedule and on budget. We would have no hesitation in working with them again in the future.”
Abdul Latif Jameel, Dubai
“From social media posts to thought leadership articles, Wordsworks has taken time to understand our business and communication objectives to consistently produce high quality copy to deadline, with the right tone and engaging messaging.”
“Wordsworks is a reliable partner that listens and takes the time to understand us as a customer. We can always rely on their quality and professionalism for every project, saving both time and money. We rarely have to go back and forth with edits and corrections. They understand what we need and get it right first time.”
Get in touch
If you have a project to discuss, or just want more information on what we do or how we work, please don’t hesitate to get in touch on firstname.lastname@example.org or +44 (0)161 443 4206.
Alternatively, use the secure contact form on the right.