Copywriting for the education sector

The education market is becoming increasingly competitive. The line between ‘students’ and ‘customers’ is blurring. Universities and colleges must promote themselves in order to attract the best students, and many educational institutions are looking to other sources of funding – such as donors and alumni – to invest in better service delivery.

It’s therefore vital to ensure that when you’re communicating with prospective students, donors, policymakers or the plethora of other stakeholders, your message is expressed in a compelling and persuasive way.

The advantages and USPs of your institution, the values you adhere to and the approach you take need to be crisp, consistent and clear. Not only in terms of the things you say and the messages you want to communicate, but in the way you say them. The tone, style and overall ‘feel’ of your writing needs to be consistent across every channel, and it needs to align with the other aspects of your brand messaging.

At Wordsworks, we have a track record of providing sharp, engaging copywriting for educational organisations in both the further and higher education sectors. Moreover, our team includes former journalists who have covered the sector extensively in the trade and national press and have a strong understanding of the environment you operate in and the challenges and opportunities you face.

Our expert education copywriters have worked on a wide range of projects in the training and education sector, including:

Our client list includes: the University of Manchester, University of Liverpool, University of Roehampton Online, Bolton University, Barking College, Staffordshire University, East Berkshire College, Manchester Metropolitan University, University of East London, Lancaster University Management School, the College of Law and Bolton Community College.

Get in touch to find out how Wordsworks could help with your education copywriting needs, too.