Copywriting for the education sector
The education market is becoming increasingly competitive. The line between ‘students’ and ‘customers’ is blurring. Universities and colleges must promote themselves in order to attract the best students, and many educational institutions are looking to other sources of funding – such as donors and alumni – to invest in better service delivery.
It’s therefore vital to ensure that when you’re communicating with prospective students, donors, policymakers or the plethora of other stakeholders, your message is expressed in a compelling and persuasive way.
The advantages and USPs of your institution, the values you adhere to and the approach you take need to be crisp, consistent and clear. Not only in terms of the things you say and the messages you want to communicate, but in the way you say them. The tone, style and overall ‘feel’ of your writing needs to be consistent across every channel, and it needs to align with the other aspects of your brand messaging.
At Wordsworks, we have a track record of providing sharp, engaging copywriting for educational organisations in both the further and higher education sectors. Moreover, our team includes former journalists who have covered the sector extensively in the trade and national press and have a strong understanding of the environment you operate in and the challenges and opportunities you face.
Our expert education copywriters have worked on a wide range of projects in the training and education sector, including:
Our client list includes: the University of Manchester, University of Liverpool, University of Roehampton Online, Bolton University, Barking College, Staffordshire University, East Berkshire College, Manchester Metropolitan University, University of East London, Lancaster University Management School, the College of Law and Bolton Community College.
Get in touch to find out how Wordsworks could help with your education copywriting needs, too.
Leek United Building Society
“I’ve worked with Gareth and the Wordsworks team for almost 10 years, across three brands. Their ability to deliver concise, compelling and on-brand copy really sets them apart. Across web copy, customer communications and marketing material, Wordsworks is able to cut through the noise and ensure our message is understood, without losing any important details.”
“We engaged Wordsworks to copywrite and provide Arabic translation for one of the leading banks in the United Arab Emirates during its website migration. With a scope of over 140 web pages and 50,000 words, Wordsworks worked closely with Synechron on mapping out the content delivery processes, ensuring the project stayed on schedule and on budget. We would have no hesitation in working with them again in the future.”
Abdul Latif Jameel, Dubai
“From social media posts to thought leadership articles, Wordsworks has taken time to understand our business and communication objectives to consistently produce high quality copy to deadline, with the right tone and engaging messaging.”
“Wordsworks is a reliable partner that listens and takes the time to understand us as a customer. We can always rely on their quality and professionalism for every project, saving both time and money. We rarely have to go back and forth with edits and corrections. They understand what we need and get it right first time.”
Get in touch
If you have a project to discuss, or just want more information on what we do or how we work, please don’t hesitate to get in touch on firstname.lastname@example.org or +44 (0)161 443 4206.
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