As a professional copywriter, I love unearthing the quirky links between common words and phrases and their historical origins.
Be very careful. It’s the month of St Valentine and soppy cards, so you could easily be afflicted by this condition. You see, ‘basorexia’ is a sudden urge to kiss someone. And we’re grateful to emotions expert Tiffany Watt Smith for bringing us the word and its definition in her new encyclopaedia, The Book of Human Emotions. In [...]
Our creative director recently wrote an article for Business Development in Law magazine about the importance of aligning your written brand with your visual brand.
Now, we're no fan of the huge tender documents that companies have to complete when bidding for public sector contracts. But we do like it when tenderers (or tenderees?) turn to us to help them write the darn things.