Be very careful. It’s the month of St Valentine and soppy cards, so you could easily be afflicted by this condition. You see, ‘basorexia’ is a sudden urge to kiss someone. And we’re grateful to emotions expert Tiffany Watt Smith for bringing us the word and its definition in her new encyclopaedia, The Book of Human Emotions. In it, she’s collected words for things we often feel, but don’t always know how to describe. Here are some more really good ones.
You know that pang of anxiety when you’re on a noisy and crowded bus or train and you think you hear your ring tone? You desperately rummage in your pocket or bag, but when you do whip our phone out the screen’s blank because it wasn’t a call for you. Well, you’ve just had a bout of ‘ringxiety’. And that’s a very common symptom of ‘technostress’ – a propensity to fly into a violent rage when computers and other electronic devices refuse to cooperate. But whatever you do, don’t go googling. This could put you at risk of ‘cyberchondria’, a paranoia fuelled by too many late nights of online research into imagined symptoms.
The book also has some weird and wonderful words culled from around the world. For example, ‘nginywarrarringu’. (The spellchecker didn’t like that, but we do). It’s term for a sudden spasm of alarm that makes you jump to your feet. You may have experienced this yourself. Especially at those moments when you’ve been struck by ‘torschlusspanik’. Which is that horrible heart-pounding realisation that a deadline is approaching and you’re running out of ideas as well as time.
Next time you feel that coming on, we here at Wordsworks copywriting will be very happy to reach out and offer you ‘amae’. A beautiful Japanese word meaning ‘the sense of belonging, comfort and warmth experienced when someone is looking after you.’
Mind you, much as we love all these exotic terms, if you want us to do a spot of copywriting for you we’ll stick to rather more familiar words. And if we’re able to help, it would be nice to know you appreciate it. But please, no need for any basorexia.