As a professional copywriter, I love unearthing the quirky links between common words and phrases and their historical origins.
You may have heard the tale of how, in the 1920s, Ernest Hemingway bet ten dollars that he could write a complete story in just six words. He wrote: "For Sale: baby shoes, never worn." He won the bet and often referred to the story as his best work ever.
English is renowned for its quirky, often logic-defying spelling rules. Gives it character, a mark of our mongrel heritage, we're told. It doesn't make it any easier to write, though. One common area of confusion is when seemingly the same word has two spelling variations - one with a 'c', and one with an 's'.
A quote in a press release is a chance to get your company’s representative in the media. You start with a blank slate and can say anything you want. So why do so many companies mess it up?
Personal pronouns are not complicated and not difficult. Which is why it’s even more baffling that so much marketing completely ignores them.