Writing and editing award entries and directory submissions
Awards are a great way to raise the profile of your business and gain recognition for your good work.
But filling in the application forms consistently and professionally can be a considerable strain on resources. Copy that is too woolly, too technical, too long winded or just plain dull, reflects badly on your organisation, regardless of the quality of your work. Nothing is more likely to send the judges grasping for the next entry in the pile quicker than a boring, poorly written entry.
For law firms, it’s a similar situation with legal directories – but worse. When the directory season kicks-off every autumn ready for new submissions before Christmas, the groans of a thousand legal marketers can be heard echoing across the towns and cities of the UK.
Preparing all the information for submission to Chambers and the Legal 500 can be a Kafka-esque journey into the twisted soul of administration hell. And that’s before you even start reviewing the quality and consistency of the written material you’ve got to work with.
Fortunately, that’s where we can help. Our expert copywriters can turn ponderous prose into punchy, engaging copy – and help put you one step nearer the winner’s podium.