Who is Wordsworks?
Wordsworks is a specialist copywriting and communications agency.
We started back in the mists of time (about 2003), providing writing and editing services to clients in a range of sectors, everything from a few lines of snappy advertising or branding copy, to white papers and annual reports of 100 pages and more.
Since then, we’ve added a design capability, too, because we got fed up of seeing our carefully-crafted words mangled into uncooperative designs by insensitive designers. So now we can make sure the words we write for you are combined with a design that does them (and your brand guidelines) justice.
Our roots are in business journalism – our writers have written for the BBC, The Times, The Sunday Times, The Independent and The Daily Telegraph, among others.
It means we’re particularly good at getting under the skin of technical, long-winded or complicated subjects, homing in on the key messages, and communicating them in straight forward, concise and effective writing.
It also means we are good at spotting stories – the unique context or characteristics that can breathe life and bring credibility into your brand, and keep readers engaged with your message.
Except Johnathan, the designer. He’s no good at any of those things. But he is an amazing designer. Phew.
8 reasons to use Wordsworks
1. By using words effectively, we help you achieve your goal, whether it’s to generate sales, acquire new customers, keep your staff informed, educate the public about your work, or persuade people to join your cause.
2. We’re designers, too. So we can provide an integrated service, sensitively building a design that suits the words and the messages you’re trying to communicate, rather than shoe-horning them into someone else’s vision.
3. We bring you the benefit of many years of professional copywriting, editing and design experience across a wide range of clients and industry sectors.
4. Many industries use complex or technical terms in their everyday work. We cut through jargon and translate it into engaging, reader-friendly copy and impactful designs.
5. The right choice of words helps you to build a positive brand image. We carefully select the language that best reflects who you aspire to be.
6. As an outside agency, we bring a fresh perspective to your marketing and communications materials. Together we can generate new ideas and fine tune existing ones.
7. Writing good copy is a difficult and time-consuming process, particularly if you’ve got other responsibilities to manage. We free up your time to concentrate on what you do best.
8. Your relationship with us is flexible and there is no commitment required. You can use us for a one-off project or for more regular work. It’s up to you.
Meet the team
Gareth is the founder and managing director of Wordsworks.
He worked as a business journalist between 1999 and 2005, writing for a range of newspapers and magazines in the UK, including The Times, The Sunday Times, The Independent, The Independent on Sunday and The Daily Telegraph. As a former journalist, he is adept at getting under the skin of complicated subjects and communicating the core ideas in clear, concise and engaging text, whether in just a few words or over many pages.
Particular areas of expertise include financial and professional services, energy, engineering, manufacturing, technology and education. He set up Wordsworks Limited in 2003 as a copywriting agency. Under the Wordsworks banner, he leads a team of highly experienced business copywriters, providing specialist copywriting and editing services to corporate clients in the UK and overseas.
Former national newspaper journalist Neil Barraclough brings a range of media experience and understanding, having worked across print, online, TV and radio before switching his focus to copywriting.
Neil’s work has included annual reports, newsletters, email marketing, landing pages, and white papers. He’s also written children’s books, edited a bestselling book, worked as a communications manager, and had his photography published in both books and magazines.
He has considerable experience in sport and leisure, digital marketing, tech, and SaaS companies. And he loves turning complex, jargon-filled B2B communication into clear, compelling copy.
When Neil’s not writing, he’s learning Spanish. ¡Hola!
Bertie is a highly experienced professional proofreader. He has over 15 years’ experience working as a proofreader for major blue-chips and professional services firms, both in-house and as a freelance consultant.
He has proofread every kind of legal document, from large company offering circulars to brief witness statements in contentious matters. He has also extensive experience editing client alerts, press releases, department brochures and all other kinds of marketing and business service document.
As well as legal proofreading, Bertie is comfortable working on every type of document, across any industry. Much of his work calls for skills far beyond the correction of straightforward aspects of English spelling, punctuation, grammar and usage, often requiring him to carry out extensive edits of documents written by non-native English speakers, or to ensure the consistency and accuracy of style and usage.
Jon has been in the advertising business for 30 years, during which time he’s been creative director in three ad agencies.
This has seen him involved in the development of strategic marketing concepts and their tactical execution for high profile consumer brands, and leading names in many sectors of B2B.
His copywriting experience extends from customer-facing communications through to all forms of supporting assets, including corporate and product literature, videos, online activities and training materials.
He’s worked across all media and produced award-winning work in cinema, TV, press and direct mail.
A journalism graduate and seasoned copywriter, Fran specialises in creative, SEO-friendly content for websites, blogs and newsfeeds.
Fran has more than 10 years’ experience in print and online writing, producing compelling articles, promotional and PR pieces, ebooks, brochures and advertorial scripts for a broad range of clients, from local startups to multinational household brands.
Covering a variety of topics, from health to real estate, Fran enjoys the diversity of her remit, creating on-brief copy tailored to the bespoke requirements of each client.
Throughout his 20 years in copywriting and communications, Ashley has given a voice to hundreds of businesses and organisations across the UK and beyond. He can quickly get to grips with a project, supply original, exciting ideas and produce attractive, customer-centred copy with commercial clout.
More specifically, he delivers strategic creative content for websites, brochures, case studies, blogs, press releases, sales letters, product descriptions and most other methods of getting a message across to the people that matter.
Ashley is also the author of a book called I’m Here! How to Write Brilliant Marketing Material That Gets Your Business Noticed. Published in 2015, the book provides small businesses and aspiring copywriters with the know-how needed to write effective marketing communications.
Ex-BBC business journalist Jim Simpson has a broad range of writing expertise that extends from writing features and press releases to advising on PR campaigns and producing in-house literature.
He has a deep and varied experience of writing on business for print, broadcast and online media. Previous commissions include The Guardian, Financial Mail on Sunday and Director magazine.
Jim has launched and edited magazines for a variety of clients, and you can blame him for the book The Calendar Girls – Their True Story, which he wrote. He also worked for the BBC in London producing business and personal finance programmes for Radio Five Live, and has edited a number of B2B trade journals.
Andy has an extensive background in consumer advertising and journalism. He can engage with a project at every level, thinking in terms of broad strategy or focusing on fine detail.
He’s good at finding crisp, snappy expressions for complex ideas, useful when writing headlines and straplines.
His background includes over 20 years in major ad agencies including BBH, Saatchi & Saatchi and Leo Burnett.
A former lead writer for Associated Newspapers and a talented illustrator, Andy also produces columns, features and political cartoons for Tribune, The Times and The Independent.