Vufold is a manufacturer of folding sliding doors. The company has traditionally sold its products through third party distributors. But when it decided it wanted to start selling directly to customers, Wordsworks was asked to write the content for a brand new website.
Using information collated from a variety of existing sources, such as product brochures, spec sheets and presentations, we developed the desired tone of voice and wrote all the copy for the site.
We also advised on search engine optimisation to make sure the website appeared as high up the search engine rankings as possible. We worked with the company and the design agency (Sass) to confirm the best key phrases, and then ensured those key phrases were included appropriately in the text.