The College of Law is the UK’s leading and longest established law school.
We were approached to re-write the web copy for the College’s Professional Development web pages, to introduce a friendlier, more engaging tone of voice.
The project was well received and we were subsequently asked to write the copy for its prospectus.
We used a younger tone and addressed the structure of the writing to target young law graduates, while retaining a professional and authoritative voice.
Links
College of Law prospectus