Pets at Home is the largest pet supplies retail chain in the United Kingdom, if not Europe, with 277 stores nationwide. It employs over 4,600 people, selling a large variety of products including food, toys, bedding, medication and accessories.
It wanted to revamp its customer literature on pet insurance, and called in Wordsworks to help with the copywriting. We advised the company on a copywriting style and structure for the leaflets, as well as a friendly, warm tone of voice that matched the customer’s visual brand and market positioning. Using existing information from a number of different sources, we then wrote the copy for the series of new leaflets.
Pets at Home pet insurance leaflet