Newcastle on Tyne Hospitals NHS Trust is one of the largest NHS trusts in the UK, offering a wider range of specialist services than any other.
Wordsworks was commissioned to provide brand new copy for the new Trust website.
This included developing a tone of voice and structure that provided information on the Trust’s medical services in a clear, engaging and reassuring voice, and at the same time reflected the key branding messages.
The copy was sourced from a series of interviews with senior Trust staff, together with existing, technical, medical information which had to be carefully re-written for a public audience.
Newcastle Hospitals website