Sloppy spelling on company websites drives away half of all potential customers, a study says. Undoing the damage is easier than you think.
Perhaps unsurprisingly, writers - whether journalists or copywriters - love the written word. But sometimes we love it too much. We can all be prone to bouts of superlative hysteria, with cliches clanging into one another like chocolate-crazed kids on a slippery bouncy castle.