written word

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Is you’re speling cotsing you deerly?

General musings|

Sloppy spelling on company websites drives away half of all potential customers, a study says. Undoing the damage is easier than you think.

Subediting – the writer’s safety net

General musings|

Perhaps unsurprisingly, writers - whether journalists or copywriters - love the written word. But sometimes we love it too much. We can all be prone to bouts of superlative hysteria, with cliches clanging into one another like chocolate-crazed kids on a slippery bouncy castle.