professional services

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Is this inelegant and/or confusing?

Legal copywriting, Writing tips|

Forgive us: this is our plea for common sense, good writing, and clarity. Our nomination for Room 101 is the abomination ‘and/or’. Here's why...

Two steps to better business copywriting

Business writing, General musings, Writing tips|

The business world is not renowned for the crispness of its copywriting, but there are some simple techniques we can learn to sharpen up both our own business writing and other people’s.

Why copywriting still matters

Resources|

It’s a strange quirk of technology that just as two of the most powerful forms of writing – letters and books – come under unprecedented attack from new channels of communication like email, SMS, social media and e-books, the written word itself has never been more important.