Readers - like all of us - are busy people. They want to know if and why they should continue reading your text. So in your copywriting, you need to grab their interest quickly, and not make them read through several lines of secondary information before you get to the point.
Be very careful. It’s the month of St Valentine and soppy cards, so you could easily be afflicted by this condition. You see, ‘basorexia’ is a sudden urge to kiss someone. And we’re grateful to emotions expert Tiffany Watt Smith for bringing us the word and its definition in her new encyclopaedia, The Book of Human Emotions. In [...]
A great article about grammar rules in the ‘Prospero’ column in The Economist has been generating a heated (and on-going) debate among the copywriting team at Wordsworks Towers recently. It referred to a story about Bryan Henderson, a US grammar obsessive who has apparently edited almost 50,000 Wikipedia articles to remove the phrase “comprise of”. [...]
Clients often come to us for copywriting case studies. They're a great way to showcase your products and services, and have a lot more credibility than any amount of generic marketing copy. One of the first questions we ask is whether the client has a standard structure for their case studies. They often don’t. But [...]
If you use written words to communicate with customers, clients or staff, then you’re a potential Wordsworks client. Our client list ranges from major brands like KPMG, Ernst & Young, Baker & McKenzie, Knauf, AMEC, Vestas Wind Systems, Pets at Home and University College London, to small businesses, charities and public sector organisations. We also [...]
It’s a strange quirk of technology that just as two of the most powerful forms of writing – letters and books – come under unprecedented attack from new channels of communication like email, SMS, social media and e-books, the written word itself has never been more important.