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Why copywriting still matters


It’s a strange quirk of technology that just as two of the most powerful forms of writing – letters and books – come under unprecedented attack from new channels of communication like email, SMS, social media and e-books, the written word itself has never been more important.

Subediting – the writer’s safety net

General musings|

Perhaps unsurprisingly, writers - whether journalists or copywriters - love the written word. But sometimes we love it too much. We can all be prone to bouts of superlative hysteria, with cliches clanging into one another like chocolate-crazed kids on a slippery bouncy castle.