communication

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Ditch the excess baggage

2017-12-02T18:43:58+00:00 Business writing|

One thing that never ceases to strike a chord as a really easy way to sharpen up your writing is redundant phrases. You know, little words and phrases that we all use through habit and custom, but which on closer inspection are totally unnecessary

Why copywriting still matters

2017-12-02T18:44:01+00:00 Resources|

It’s a strange quirk of technology that just as two of the most powerful forms of writing – letters and books – come under unprecedented attack from new channels of communication like email, SMS, social media and e-books, the written word itself has never been more important.