business copywriting

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How to write a headline that grabs attention

2017-12-02T18:43:53+00:00 Writing tips|

We were doing one of our writing workshops in London earlier this month. One of the most illuminating exercises we do is headline appraisal. May sound dull, but it's actually good fun. We take a bunch of headlines from local, national and trade press, and discuss what makes some of them work and why some of them just leave us cold.

Do you have tryst with your PC?

2015-08-10T21:25:33+00:00 Writing tips|

Yes, that should have said ’trust’, not tryst. But it was a deliberate error on our part to illustrate a very important point. Which is that it’s very easy to become just a tiny bit too reliant on the computer’s spelling and grammar check feature. The problem is this. The computer only knows how to [...]