branding

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Try to align your tone with your brand

Business writing, Writing tips|

One of the key purposes of business writing is to write in a way that reinforces your brand. It's also one of the main areas where much business writing often fails. If your brand is about dynamism, energy and modern thinking, your writing needs to support that. So that means using appropriate language, tone and structure.

Stay on brand with your copywriting

Writing tips|

Your company’s brand is more than just a nice logo, trendy font or snazzy colour scheme. It’s about every word you write and every message you communicate.