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	<title>Wordsworks</title>
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	<link>http://www.wordsworks.co.uk</link>
	<description>Business and legal copywriting agency in Manchester, UK</description>
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		<title>Word of the month &#8211; Bunce</title>
		<link>http://www.wordsworks.co.uk/bunce/</link>
		<comments>http://www.wordsworks.co.uk/bunce/#comments</comments>
		<pubDate>Thu, 17 May 2012 15:28:14 +0000</pubDate>
		<dc:creator>Chris</dc:creator>
				<category><![CDATA[Word of the month]]></category>

		<guid isPermaLink="false">http://www.wordsworks.co.uk/?p=1257</guid>
		<description><![CDATA[BUNCE (n.) - This 19th century word was almost obsolete by the 1960s, until an ironic revival in the 'greed-is-good' 1980s. But what does it mean? ]]></description>
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				<img src="http://api.tweetmeme.com/imagebutton.gif?url=http%3A%2F%2Fwww.wordsworks.co.uk%2Fbunce%2F&amp;style=normal&amp;b=2" height="61" width="50" /><br />
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<div id="attachment_1260" class="wp-caption aligncenter" style="width: 310px"><a href="http://www.wordsworks.co.uk/wp-content/uploads/2012/05/RichMan300.jpg"><img class="size-full wp-image-1260 " title="Bunce man" src="http://www.wordsworks.co.uk/wp-content/uploads/2012/05/RichMan300.jpg" alt="Photo of rich man" width="300" height="250" /></a><p class="wp-caption-text">Thanks for the bunce!</p></div>
<p>BUNCE (n.) – a colloquial word meaning money or profit.</p>
<p>This 19th century word was almost obsolete by the 1960s, until an ironic revival in the ‘greed-is-good’ 1980s.</p>
<p>More recently it has become more common as a verb &#8211; buncing &#8211; to describe the practice where shops stick new higher-price tags over the original lower-price ones.</p>
<p>The word’s origins are uncertain, but it might have originally been a corruption of ‘bonus’.</p>
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		<title>What nice i&#8217;s you have!</title>
		<link>http://www.wordsworks.co.uk/what-nice-is-you-have/</link>
		<comments>http://www.wordsworks.co.uk/what-nice-is-you-have/#comments</comments>
		<pubDate>Thu, 17 May 2012 11:28:43 +0000</pubDate>
		<dc:creator>Gareth</dc:creator>
				<category><![CDATA[Writing tips]]></category>

		<guid isPermaLink="false">http://www.wordsworks.co.uk/?p=1250</guid>
		<description><![CDATA[It’s easy to see why people get confused between complement and compliment – they look similar and sound the same. Even their usages aren’t a million miles apart – but they do mean two very different things.]]></description>
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<p style="text-align: center;"><a href="http://www.wordsworks.co.uk/wp-content/uploads/2012/05/nice-eyes2.jpg"><img class="size-medium wp-image-1253 aligncenter" title="nice eyes" src="http://www.wordsworks.co.uk/wp-content/uploads/2012/05/nice-eyes2-300x99.jpg" alt="" width="300" height="99" /></a></p>
<p style="text-align: left;">It’s easy to see why people get confused between <em>complement</em> and<em> compliment</em> – they look similar and sound the same. Even their usages aren’t a million miles apart – but they mean two very different things. So, how can you remember which is which? How about this:</p>
<p><strong>Complem<span style="text-decoration: underline;">e</span>nt</strong> means, according to the Oxford English Dictionary, the action of completing or fulfilling something. Each of the two items or functions looks better when they are used together.</p>
<p>For example, “those ruby earrings really complement your eyes”, or “I find Stinking Bishop to be the perfect complement to a large glass of Muscadet”. It links back to the word ‘complete’.</p>
<p>So if the meaning you want to convey has a sense of completion – two things combining to produce a good overall effect – the word you need is <em>complement</em>.</p>
<p><strong>Compl<span style="text-decoration: underline;">i</span>ment</strong>, on the other hand, means expressing admiration or praise for something.</p>
<p>For example, “John complimented Gareth on his exquisite taste”, “the policeman complimented the woman on her excellent driving,” or “you should always thank people if they pay you a compliment”.</p>
<p>So if you want to say something nice about someone, you need the ‘I’ version: <em>compliment</em>.</p>
<p>A good way to remember is to think of the classic compliment (or chat-up line. It’s a grey area), “what nice eyes (i&#8217;s) you have”.</p>
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		<title>Word-up for Baker Tilly</title>
		<link>http://www.wordsworks.co.uk/word-up-for-baker-tilly/</link>
		<comments>http://www.wordsworks.co.uk/word-up-for-baker-tilly/#comments</comments>
		<pubDate>Mon, 14 May 2012 11:33:41 +0000</pubDate>
		<dc:creator>Gareth</dc:creator>
				<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://www.wordsworks.co.uk/?p=1244</guid>
		<description><![CDATA[We've just finished our latest project for national accountants Baker Tilly - and we're really chuffed with it!]]></description>
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<p>We&#8217;ve just finished our latest project for national accountants Baker Tilly &#8211; and we&#8217;re really chuffed with it!<br />
Wordsworks has been supporting the Restructuring and Recovery Group at Baker Tilly with a number of writing projects over the past few months.<br />
The most recent was a Pension Scheme Trustee Confidence survey. Our writers interviewed a number of Baker Tilly pensions experts to draw out the core findings of the survey, and used these as a framework for turning bland statistics into informative, compelling copy.<br />
We&#8217;ve also been working with Baker Tilly’s marketing team to sharpen up the editorial content of a number of client newsletters and sector briefs, drafting commentary, case studies and insights that showcase the firm’s specialist knowledge.<br />
Sometimes it’s a case of a quick interview with a fee earner, for us to then draft the copy from scratch. Other times a rough draft will be prepared in-house for us to further develop, refine and generally prepare for publication.</p>
<p>Check out a PDF of the <a href="http://http//www.wordsworks.co.uk/case_studies/BTPensionSurvey2012.pdf">report here.</a></p>
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		</item>
		<item>
		<title>Word of the month</title>
		<link>http://www.wordsworks.co.uk/word-of-the-month-5/</link>
		<comments>http://www.wordsworks.co.uk/word-of-the-month-5/#comments</comments>
		<pubDate>Sat, 07 Apr 2012 07:06:22 +0000</pubDate>
		<dc:creator>Gareth</dc:creator>
				<category><![CDATA[Word of the month]]></category>

		<guid isPermaLink="false">http://www.wordsworks.co.uk/?p=1213</guid>
		<description><![CDATA[Young George Osborne announced his new budget a couple of weeks ago, so we've a special politics-related word for you to chew on: snollygoster.]]></description>
			<content:encoded><![CDATA[<div class="tweetmeme_button" style="float: right; margin-left: 10px;">
			<a href="http://api.tweetmeme.com/share?url=http%3A%2F%2Fwww.wordsworks.co.uk%2Fword-of-the-month-5%2F"><br />
				<img src="http://api.tweetmeme.com/imagebutton.gif?url=http%3A%2F%2Fwww.wordsworks.co.uk%2Fword-of-the-month-5%2F&amp;style=normal&amp;b=2" height="61" width="50" /><br />
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<div id="attachment_1215" class="wp-caption alignright" style="width: 260px"><a href="http://www.wordsworks.co.uk/wp-content/uploads/2012/03/Not-snollygosters.jpg"><img class="size-full wp-image-1215" title="Not snollygosters" src="http://www.wordsworks.co.uk/wp-content/uploads/2012/03/Not-snollygosters.jpg" alt="" width="250" height="161" /></a><p class="wp-caption-text">Not snollygosters, fortuntately</p></div>
<p>Young George Osborne announced his new budget a couple of weeks ago, so we&#8217;ve a special politics-related word for you to chew on:</p>
<p><em>snollygoster</em> (n.) - meaning a shrewd, unprincipled person, especially a politician.<br />
Or someone who is guided by personal advantage, rather than by consistent, respectable principles.</p>
<p>For example:<br />
Thanks goodness there are no snollygosters in politics today.</p>
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		</item>
		<item>
		<title>Practice (or practise?) makes perfect</title>
		<link>http://www.wordsworks.co.uk/practice-or-practise-makes-perfect/</link>
		<comments>http://www.wordsworks.co.uk/practice-or-practise-makes-perfect/#comments</comments>
		<pubDate>Thu, 22 Mar 2012 10:02:30 +0000</pubDate>
		<dc:creator>Gareth</dc:creator>
				<category><![CDATA[General musings]]></category>
		<category><![CDATA[Write words]]></category>

		<guid isPermaLink="false">http://www.wordsworks.co.uk/?p=1208</guid>
		<description><![CDATA[Do you have a blind spot for certain words? Words that no matter how many times you look at them, you just can't remember how to spell them?]]></description>
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<p style="text-align: left;" align="center">Do you have a blind spot for certain words? Words that no matter how many times you look at them, you just can&#8217;t remember how to spell them, or maybe what they mean?</p>
<p>We certainly do. Affect and effect is one of mine. I&#8217;ve got it now, but it took a good ten years and several dictionaries before it finally stuck.</p>
<p>Like affect and effect, it is often when two words sound or look similar, but have different meanings, that confusion arises.</p>
<p>Take practice and practise. They sound the same, look very similar, and mean similar things. But it&#8217;s the similarity that causes the problem. Their meanings touch on the same general idea, but their usage is totally different.</p>
<div>
<p>Like other c/s words such as advice/advise and licence/ license, there is a grammatical difference in British English between practice and practise: practise is the verb &#8211; e.g. to practise medicine &#8211; and practice is the noun &#8211; e.g. target practice.</p>
<p>The rule is the same for pretty much all c/s words: &#8216;c&#8217; for the noun and &#8216;s&#8217; for the verb. Some people find it easier to remember advice and advise because they sound different &#8211; to give good copywriting advice (with a soft &#8216;c&#8217; sound), but to advise (with a &#8216;z&#8217; sound) someone not to use a cheap freelance copywriter.</p>
<p>If you can remember that one, the rule is the same for practice and practise, and other c/s words too.</p>
<p>PS In North American English they don&#8217;t use the &#8216;s&#8217; version of practice, it is just &#8216;practice&#8217; all the way, verb or noun, which is cheating if you ask me.</p>
</div>
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