Writing tips

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Getting your message across clearly and concisely

Writing tips|

Good writing is all about clarity - getting your message across clearly and concisely. But in the wrong hands, words can often cloud, rather than clarify, the intended message.

Try to align your tone with your brand

Business writing, Writing tips|

One of the key purposes of business writing is to write in a way that reinforces your brand. It's also one of the main areas where much business writing often fails. If your brand is about dynamism, energy and modern thinking, your writing needs to support that. So that means using appropriate language, tone and structure.

Is the web making us lazy?

Writing tips|

Isn't the web great? There are all sorts of great writing tips out there. I came across this excellent - and funny - article about writing for the web. It cocks a bit of a snoop at some of the web-writing theories about how people read online.

Why bullet points make sense for clearer writing

Writing tips|

Some of the most effective tools for clearer business writing are so obvious we tend to overlook them. Take bullet points, the unsung heroes of the print world.

Make your key points first

Writing tips|

Readers - like all of us - are busy people. They want to know if and why they should continue reading your text. So in your copywriting, you need to grab their interest quickly, and not make them read through several lines of secondary information before you get to the point.

Will politicians cut the jargon?

General musings, Writing tips|

With a general election on the horizon, will politicians finally get the message that clarity trumps jargon every time?

How to write a headline that grabs attention

Writing tips|

We were doing one of our writing workshops in London earlier this month. One of the most illuminating exercises we do is headline appraisal. May sound dull, but it's actually good fun. We take a bunch of headlines from local, national and trade press, and discuss what makes some of them work and why some of them just leave us cold.

The Wordsworks Guide to Plain English (Part Three) – Use Lists

Writing tips|

How do lists increase the readability of your writing and help your audience understand your message?

They said what?! 7 tips to improve your press release quotes

General musings, Writing tips|

A quote in a press release is a chance to get your company’s representative in the media. You start with a blank slate and can say anything you want. So why do so many companies mess it up?

The Wordsworks Guide to Plain English (Part Two) – Get Personal

Writing tips|

Personal pronouns are not complicated and not difficult. Which is why it’s even more baffling that so much marketing completely ignores them.

The Wordsworks Guide to Plain English (Part One) – Don’t Bang On

Resources, Writing tips|

If you want to be understood, use short sentences. Here's the research that shows you why...

6 ways to break up long copy

Writing tips|

When you're preparing a long document, how do you give it the best possible chance of success? A good designer working with an experienced copywriter can provide lots of different potential hooks to capture your reader.