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Should it be spelt with a ‘c’ or an ‘s’?

Write words, Writing tips|

English is renowned for its quirky, often logic-defying spelling rules. Gives it character, a mark of our mongrel heritage, we're told. It doesn't make it any easier to write, though. One common area of confusion is when seemingly the same word has two spelling variations - one with a 'c', and one with an 's'.

Stick to the rule of three

Write words|

They say three's company (don't they? It might be two, but for our sakes, let's say three), and when it comes to fluid, high impact writing, three is certainly the magic number. The rule of three is simple. It says that when you're describing something - the features of a new service or the benefits of a new product - a list of three characteristics is always the most effective.

Turn your case studies upside down

Business writing, Case studies, Write words|

Clients often come to us for copywriting case studies. They're a great way to showcase your products and services, and have a lot more credibility than any amount of generic marketing copy. One of the first questions we ask is whether the client has a standard structure for their case studies. They often don’t. But [...]

Be careful with your commas…

Bad grammar, Business writing, Write words|

In the age of the text message, the status update and the tweet, formal punctuation is out. Txt speak, acronyms and punctuation-free statements are in! But as this example shows, omit punctuation at your peril

Practice (or practise?) makes perfect

Write words|

Do you have a blind spot for certain words? Words that no matter how many times you look at them, you just can't remember how to spell them?

Apple – a lesson in words

Write words|

Here at Wordsworks copywriting agency, we're big readers. Newspapers, books, comics, cornflake packets, whatever you've got. And every so often, there's a piece of writing that reminds us why we love what we do. It's here. And it succinctly describes the beautifully simple language used by uber-brand Apple. The article also happens to fit neatly with our copywriting [...]