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Turn your case studies upside down

Business writing, Case studies, Write words|

Clients often come to us for copywriting case studies. They're a great way to showcase your products and services, and have a lot more credibility than any amount of generic marketing copy. One of the first questions we ask is whether the client has a standard structure for their case studies. They often don’t. But [...]

Be careful with your commas…

Bad grammar, Business writing, Write words|

In the age of the text message, the status update and the tweet, formal punctuation is out. Txt speak, acronyms and punctuation-free statements are in! But as this example shows, omit punctuation at your peril

Practice (or practise?) makes perfect

Write words|

Do you have a blind spot for certain words? Words that no matter how many times you look at them, you just can't remember how to spell them?

Apple – a lesson in words

Write words|

Here at Wordsworks copywriting agency, we're big readers. Newspapers, books, comics, cornflake packets, whatever you've got. And every so often, there's a piece of writing that reminds us why we love what we do. It's here. And it succinctly describes the beautifully simple language used by uber-brand Apple. The article also happens to fit neatly with our copywriting [...]