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The Wordsworks Guide to Plain English (Part One) – Don’t Bang On

Resources, Writing tips|

If you want to be understood, use short sentences. Here's the research that shows you why...

Beginner’s guide to SEO, content marketing and social media

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SEO, content marketing and social media have become the marketing buzzwords of the past couple of years, but no-one ever really stops to explain what they mean. So we have.

Why copywriting still matters

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It’s a strange quirk of technology that just as two of the most powerful forms of writing – letters and books – come under unprecedented attack from new channels of communication like email, SMS, social media and e-books, the written word itself has never been more important.