General musings

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Job titles and the curse of capitalisation

2017-12-02T18:43:57+00:00 General musings|

Sometimes it’s the little things that have the biggest reaction. You can make major structural changes to a proposed piece of copy and nobody bats an eyelid. Tone of voice, format, sentence length – it’s all up for discussion. But try removing capital letters from someone’s job title and you’ll soon hear the sounds of [...]

Are they wassailing round your way yet?

2015-12-18T14:47:19+00:00 General musings|

Yes, it’s that time of year. A tentative tap on your front door, you open it . . . and then stand there slightly embarrassed as a ragtaggle of festive troubadours launches into ‘We wish you a Merry Christmas and a Happy New Year!’ By now, of course, you’re wishing you’d turned the telly up and pretended not [...]

Ever wondered . . . are you a writer?

2017-12-02T18:43:57+00:00 General musings|

Mmm, good question. But what exactly is a writer? Here at Wordsworks Copywriting, we like to think we know a fair bit about the subject, but to help answer that question we decided to invite some friends round who are quite handy with words. It was the usual crowd, including dear old Ernest Hemingway, Mark Twain, Oscar Wilde [...]

Free cash! And maybe a flying pig?

2017-12-02T18:43:57+00:00 General musings|

You have just landed on earth from another galaxy. (Come on, role play.) Your ship’s pre-programmed navigation coordinates meant you should have touched down in Washington, the capital of the planet. But instead you are standing on a high street somewhere in England. In front of you is a primitive digital device set into a [...]

Can I…get on your nerves?

2015-08-10T20:55:51+00:00 General musings|

You’ve been there haven’t you? Standing at the counter waiting to be served in Costa. And the young man in front of  you says to the barista, “Can I get a skinny latte?” Now, you can tell from his accent that he is not American. So why this peculiar  circumlocution – “Can I get a [...]