We've been doing some work on headline writing in our workshops recently. It reminded me of the story behind one of our favourite ever headlines …
What is it with the word 'access' all of a sudden? You can't move these days without people 'accessing' education, 'accessing' information on the web, 'accessing' resources in the library, or 'accessing' lists of annoying words.
A quote in a press release is a chance to get your company’s representative in the media. You start with a blank slate and can say anything you want. So why do so many companies mess it up?
Sometimes it’s the little things that have the biggest reaction. You can make major structural changes to a proposed piece of copy and nobody bats an eyelid. Tone of voice, format, sentence length – it’s all up for discussion. But try removing capital letters from someone’s job title and you’ll soon hear the sounds of [...]
Yes, it’s that time of year. A tentative tap on your front door, you open it . . . and then stand there slightly embarrassed as a ragtaggle of festive troubadours launches into ‘We wish you a Merry Christmas and a Happy New Year!’ By now, of course, you’re wishing you’d turned the telly up and pretended not [...]
Mmm, good question. But what exactly is a writer? Here at Wordsworks Copywriting, we like to think we know a fair bit about the subject, but to help answer that question we decided to invite some friends round who are quite handy with words. It was the usual crowd, including dear old Ernest Hemingway, Mark Twain, Oscar Wilde [...]
You have just landed on earth from another galaxy. (Come on, role play.) Your ship’s pre-programmed navigation coordinates meant you should have touched down in Washington, the capital of the planet. But instead you are standing on a high street somewhere in England. In front of you is a primitive digital device set into a [...]
You’ve been there haven’t you? Standing at the counter waiting to be served in Costa. And the young man in front of you says to the barista, “Can I get a skinny latte?” Now, you can tell from his accent that he is not American. So why this peculiar circumlocution – “Can I get a [...]
Always told at school never to split your infinitives? Or never to begin a sentence with and, but or because? It’s time to liberate your writing from the stuffy rules of days gone by.