Business writing

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Six tips for killer headlines

2017-12-02T18:43:57+00:00 Business writing, Writing tips|

Whatever you're writing, whether it's a piece of direct mail, a case study or a section of a white paper, strong headlines are vital. Research shows that readers make up their minds in around three seconds whether to continue reading or not. Your headline needs to communicate why the piece is interesting or relevant and why readers should bother to stick [...]

Ditch the excess baggage

2017-12-02T18:43:58+00:00 Business writing|

One thing that never ceases to strike a chord as a really easy way to sharpen up your writing is redundant phrases. You know, little words and phrases that we all use through habit and custom, but which on closer inspection are totally unnecessary