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About Wordsworks

Gareth is the founder and managing director of Wordsworks. He worked as a business journalist between 1999 and 2005, writing for a range of newspapers and magazines in the UK, including The Times, The Sunday Times, The Independent, The Independent on Sunday and The Daily Telegraph. He set up Wordsworks Limited in 2003 as a copywriting agency. Under the Wordsworks banner, he leads a team of highly experienced business copywriters, providing specialist copywriting and editing services to corporate clients in the UK and overseas. As a former journalist, he is adept at getting under the skin of complicated subjects and communicating the core ideas in clear, concise and engaging text, whether in just a few words or over many pages. Particular areas of expertise include financial and professional services, energy, engineering, manufacturing, technology and education, where he’s led and worked on projects for brands such as KPMG, EY, Baker & McKenzie, DTI, AMEC, East Coast Trains, 3i, University of Manchester, The Economist, NTT and Mastercard.

Should it be spelt with a ‘c’ or an ‘s’?

Write words, Writing tips|

English is renowned for its quirky, often logic-defying spelling rules. Gives it character, a mark of our mongrel heritage, we're told. It doesn't make it any easier to write, though. One common area of confusion is when seemingly the same word has two spelling variations - one with a 'c', and one with an 's'.

Will politicians cut the jargon?

General musings, Writing tips|

With a general election on the horizon, will politicians finally get the message that clarity trumps jargon every time?

The Wordsworks Guide to Plain English (Part Three) – Use Lists

Writing tips|

How do lists increase the readability of your writing and help your audience understand your message?

They said what?! 7 tips to improve your press release quotes

General musings, Writing tips|

A quote in a press release is a chance to get your company’s representative in the media. You start with a blank slate and can say anything you want. So why do so many companies mess it up?

The Wordsworks Guide to Plain English (Part Two) – Get Personal

Writing tips|

Personal pronouns are not complicated and not difficult. Which is why it’s even more baffling that so much marketing completely ignores them.

The Wordsworks Guide to Plain English (Part One) – Don’t Bang On

Resources, Writing tips|

If you want to be understood, use short sentences. Here's the research that shows you why...

Pleasing portmanteaus

General musings|

Ever wondered where words originate? For portmanteaus, their history can be traced back to two or more direct parents. Here are some of our favourites...

6 ways to break up long copy

Writing tips|

When you're preparing a long document, how do you give it the best possible chance of success? A good designer working with an experienced copywriter can provide lots of different potential hooks to capture your reader.

Tautologies: free gifts to wreck your writing

General musings, Writing tips|

Bravo to the folks at The Times. This Christmas card is now six months old, but it remains a powerful example of good editing...

Copywriting vs copy-editing vs proofreading


Confused about the difference between copywriting, copy-editing and proofreading? You’re not alone...

8 words that break trust and make comprehension more difficult

Bad grammar, Writing tips|

Hoa Loranger might be our new hero. In a recent post for usability gurus Nielsen Norman, Hoa identified five words that leave most readers cold. And we've added three of our own, too.

Our new brochure is now available

Copywriting agency, News|

Looking for a new copywriting agency? We've been beavering away over the last few weeks on our new brochure...