Colourful

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So far Colourful has created 67 blog entries.

Stick to the rule of three

2017-12-02T18:43:52+00:00 Write words|

They say three's company (don't they? It might be two, but for our sakes, let's say three), and when it comes to fluid, high impact writing, three is certainly the magic number. The rule of three is simple. It says that when you're describing something - the features of a new service or the benefits of a new product - a list of three characteristics is always the most effective.

Is the web making us lazy?

2017-05-03T17:32:08+00:00 Writing tips|

Isn't the web great? There are all sorts of great writing tips out there. I came across this excellent - and funny - article about writing for the web. It cocks a bit of a snoop at some of the web-writing theories about how people read online.