Colourful

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So far Colourful has created 64 blog entries.

Stick to the rule of three

2017-12-02T18:43:52+00:00 Write words|

They say three's company (don't they? It might be two, but for our sakes, let's say three), and when it comes to fluid, high impact writing, three is certainly the magic number. The rule of three is simple. It says that when you're describing something - the features of a new service or the benefits of a new product - a list of three characteristics is always the most effective.

Is the web making us lazy?

2017-05-03T17:32:08+00:00 Writing tips|

Isn't the web great? There are all sorts of great writing tips out there. I came across this excellent - and funny - article about writing for the web. It cocks a bit of a snoop at some of the web-writing theories about how people read online.

Make your key points first

2017-12-02T18:43:53+00:00 Writing tips|

Readers - like all of us - are busy people. They want to know if and why they should continue reading your text. So in your copywriting, you need to grab their interest quickly, and not make them read through several lines of secondary information before you get to the point.