Colourful

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So far Colourful has created 53 blog entries.

Make your key points first

Writing tips|

Readers - like all of us - are busy people. They want to know if and why they should continue reading your text. So in your copywriting, you need to grab their interest quickly, and not make them read through several lines of secondary information before you get to the point.

How to write a headline that grabs attention

Writing tips|

We were doing one of our writing workshops in London earlier this month. One of the most illuminating exercises we do is headline appraisal. May sound dull, but it's actually good fun. We take a bunch of headlines from local, national and trade press, and discuss what makes some of them work and why some of them just leave us cold.

Two steps to better business copywriting

Business writing, General musings, Writing tips|

The business world is not renowned for the crispness of its copywriting, but there are some simple techniques we can learn to sharpen up both our own business writing and other people’s.

Increase your vocabulary the fun way

General musings|

You may not feel like a natural wordsmith, but it needn’t be the end of the world.

Word of the month: slumgullion

Word of the month|

What a satisfying, visual word 'slumgullion' is, evocative perhaps of the rat-infested bowels of a ship, or an unpleasant condition of the lower intestine...

Adopting the write approach…

Writing tips|

Our recent piece on George Orwell's tips for better writing went down so well that we've decided to see which other authors' musings on the craft are worth investigating...

By George, he’s right…

Writing tips|

If you want to become a better writer, the late great George Orwell left behind Six Questions and Six Rules to help steer you in the right direction...

A thin line between neology and nonsense

General musings|

There's a real art to the creation of new words – so-called neologisms – and bureaucrats are generally best off leaving it to lexicographers and comedians...

No laughing matter – LOL

Business writing|

Thanks to the finger-fast nature of emails, it’s easy to forget that in the business world the same care should be paid to electronic communications as to traditional letters.

Word(s) of the month

Word of the month|

If you’ve had the distinction of mixing up the words ‘dubious’ and ‘doubtful’, you’re not alone...

Don’t let these four words catch you out

Writing tips|

It’s one of the most widespread errors in spoken and written English - the distinction between sat/sitting and stood/standing...

Mastered English? How about Navajo next?

General musings|

It's often said ours is one of the hardest languages to learn. But for native English speakers, what are the trickiest - and easiest - foreign tongues to wrap our brains around?