Monthly Archives: May 2017

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Will politicians cut the jargon?

General musings, Writing tips|

With a general election on the horizon, will politicians finally get the message that clarity trumps jargon every time?

How to write a headline that grabs attention

Writing tips|

We were doing one of our writing workshops in London earlier this month. One of the most illuminating exercises we do is headline appraisal. May sound dull, but it's actually good fun. We take a bunch of headlines from local, national and trade press, and discuss what makes some of them work and why some of them just leave us cold.

The Wordsworks Guide to Plain English (Part Three) – Use Lists

Writing tips|

How do lists increase the readability of your writing and help your audience understand your message?