Monthly Archives: November 2015

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Six tips for killer headlines

2017-12-02T18:43:57+00:00 Business writing, Writing tips|

Whatever you're writing, whether it's a piece of direct mail, a case study or a section of a white paper, strong headlines are vital. Research shows that readers make up their minds in around three seconds whether to continue reading or not. Your headline needs to communicate why the piece is interesting or relevant and why readers should bother to stick [...]