Monthly Archives: November 2015

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Potato’s . . . and other apostrophic catastrophes

Bad grammar, Writing tips|

The poor old apostrophe. It’s been abused so often that you wouldn’t blame it for being in long term therapy. So, time to get it up on our wordologist couch and see what the problems are. A very common one is adding it to form plurals. As in a bag of potato’s, a collection of DVD’s, a pair [...]

Six tips for killer headlines

Business writing, Writing tips|

Whatever you're writing, whether it's a piece of direct mail, a case study or a section of a white paper, strong headlines are vital. Research shows that readers make up their minds in around three seconds whether to continue reading or not. Your headline needs to communicate why the piece is interesting or relevant and why readers should bother to stick [...]