We’re based in Manchester, but we work with clients all over the country, helping them use words effectively and efficiently to inform, advise, educate and persuade.
It means we do three main things, all related to business writing:
If you need to communicate with employees, clients, customers or shareholders, chances are you need to do it using clear and effective written communication. Which is where we come in. We’re professional writers, so wherever you need help with the written word, we have the skills and experience for the job. We can also help you define and implement your tone of voice across a range of written material.
Sometimes it’s not the initial writing you need help with, it’s refining and polishing your words to make them as effective as they can be. To us, this is our bread and butter. For many of our projects, a first draft – however rough and ready – is prepared by the client. We then unsheathe our trusty swords of clarity, conciseness and consistency, to tweak, edit, smooth, distil, condense and – sometimes – pummel it into shape.
We run writing workshops to help people become better writers and editors. We’ve run workshops for law firms, accountancy firms, consultants and public sector organisations on topics such as grammar refreshers, writing for press releases or better business writing.
A surefire method for achieving the double whammy of fewer words and more engaging copywriting is to get rid of smothered verbs.
Always told at school never to split your infinitives? Or never to begin a sentence with and, but or because? It’s time to liberate your writing from the stuffy rules of days gone by.